A logo is a combination of imagery and text that will work as the face of a company and the first thing the customers, business competitors and pretty much every person will see when they get to know about a company. A custom logo is the best way to help a business stand out among others as they are only made for individual companies. Making a solid first impression is easier with a custom logo as it can express the true purpose of the business and comes out as a unique logo.
Steps we follow while making a logo
Evaluate the business:
The very first step of making a logo is understanding, what the brand embodies and what are their specific goal. A logo is considered good when it represents the business and convey their message to the customers successfully. We gather information that we might be able to add in our design brief.
Know what the client wants:
The second step is having a quality conversation with the client about their needs in the logo. Evaluating the business can’t be the only step to understand the logo type they need as a client who own the company or is working in it will always know the core goals better. We ask our clients to write down what they have in mind for the logo briefly, draw it on a paper if possible for a more clear concept.
We ask some general questions while having the conversation to know the type of logo we are going to present more clearly.
- If the company or brand were a person, what adjectives would you use to describe it?
- What is the type of your brands voice?
- Which values and beliefs are important for your brand?
- How do you want the customers describe the brand to others?
- If you are changing your previous logo then what problem are you trying to solve?
- What’s your company’s competitive advantage?
- Would you please explain the value proposition of your company?
Know more about the industry:
We believe knowing more about the industry helps us more after the first two steps. Because we need to understand the story behind a competitor’s logo. it will help us finding out the unique features, colors and shapes that is popular among the customers for this industry or find the ways to make the logo we are making stand out among others.
Sketch the concepts:
After getting a clearer concept about the type of logo our client wants and the ways we find out to make it perfect, our experienced designers will start to sketch bunch of various logo ideas to see how they look outside our head.
Create digital drafts:
From a messy smorgasbord of different logo sketches, by now we try to finalize 3-4 designs and recreate them in our design software. After getting the final draft, we provide our client the flat logos along with other variations.
We let our client the reasoning behind the designs we created and value the feedback we get from them. We always encourage our customers to find problems if any and try to fix it according to their satisfaction level by asking some follow up questions. The feedback part is very important for us.
Preparing and delivering the final logo:
with the logo being finalize after unlimited revisions, we start preparing the types of file our clients want. We provide logo for Business card, flyer, Social media, Website, T-Shirt & More with lifetime access for JPG, PNG, AI, EPS-VECTOR files.